People who work in jobs that require knowledge of specific technology, or perhaps IT systems and coding, will be looking for very specific things when they are applying for new jobs. As a recruiter or employer, therefore, it’s important you use the right buzzwords to attract them from the off. You can tailor job ads to people very easily by making sure you are selling the positions in the right way.

First, think of words that might be associated with the position that will make it sound innovative and exciting – an opportunity that stands out from the crowd and is worth looking into. Next, structure this into a job ad that also has the key technical messaging in there, too. It’s about striking a fine balance between selling the position whilst also making it clear what qualifications and experience are needed for someone to take on the role and excel in it.